$2,000 iPhone? Apple’s Foldable Revolution Is Here.
Enugu Media Village (EMV), the Most Updated Online News Platform | September 7, 2026.
Apple’s new Chief Executive Officer, John Ternus, is facing his first major test at the helm of the technology giant as the company prepares to unveil its long-awaited foldable iPhone, with the device expected to carry a price tag exceeding $2,000.
According to the Financial Times, the highly anticipated product is expected to be unveiled on September 9, making it one of the most significant product launches in Apple’s recent history and Ternus’ first major presentation since succeeding Tim Cook as CEO.
The foldable iPhone has reportedly been in development for years, reflecting Apple’s strategy of entering emerging product categories only after competitors have established the market. Samsung and other smartphone manufacturers have already released several generations of foldable devices.
Apple is now betting that its engineering and design expertise can make foldable smartphones more attractive to mainstream consumers.
The Financial Times reports that foldable smartphones currently account for only about 2 per cent of global smartphone sales, meaning Apple is entering a relatively small market but one with significant growth potential. Analysts believe Apple could capture a substantial share of the category if its device succeeds.
The expected price above $2,000, however, could become one of the biggest challenges for the company. Rising component and memory costs are putting pressure on smartphone manufacturers, forcing Apple to balance higher production expenses with consumers’ willingness to pay.
For Ternus, the launch is particularly important because he takes over Apple at a time when the company is seeking fresh momentum in its product portfolio.
The former hardware chief spent about 25 years at Apple and was closely involved in the company’s product development. His first major launch as CEO therefore provides an early opportunity to demonstrate whether his engineering background can translate into successful executive leadership.
The foldable iPhone is also expected to feature a book-style design that opens into a larger display, offering users a smartphone that can effectively provide a tablet-like screen while remaining portable.
Apple is reportedly seeking to address some of the problems that have affected earlier foldable devices, particularly screen durability and the visible crease that appears where the display folds.
Beyond the hardware itself, Apple will need to convince consumers that the premium price represents genuine value at a time when global smartphone sales are facing broader economic and technological pressures.
The September 9 launch will therefore be watched not only by Apple customers but also by investors and the wider technology industry.
A successful foldable iPhone could create a new premium growth engine for Apple and establish Ternus’ leadership credentials early in his tenure. A weak reception, however, could raise questions about the company’s ability to generate major new product categories beyond its traditional iPhone, Mac and wearable businesses.
For Apple, the message is clear: the foldable iPhone is more than a new device — it is a major test of the company’s next era under John Ternus.
Enugu Media Village (EMV), the Most Updated Online News Platform, will continue to bring readers the latest developments in technology, business, governance and other major global events.